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Thursday, 25 June 2009
Friday, 15 May 2009
Wake up, social media users, we're crushing our creation
First we had personal web pages, blogs and forums and now we have advanced to social networking and video-sharing to enhance the global conversation.
The irony is that as more people climb aboard, to tell the world their life stories in a photo gallery or in 140 characters or less, the romance and democracy begins to fade.
With the burden of content, the true cost of this gaggle of free services is becoming more apparent.
If our cherished social media is to survive, it will do so at the cost of our patience and our privacy.
Social networking users are already tolerating a considerable amount of targeted advertising for foolish products aimed at specific age groups, genders and locations. Because I'm 23, I am offered free Ugg boots. (Yes, there's a catch.)
Change your relationship status to single and within hours the online dating service ads appear. Is this an invasion of privacy? Not quite, you put the info out there yourself, remember. But it still feels a little creepy and underhanded.
At least on Facebook, you can usually discern the ads from the activity of your friends. The latest social networking cash grab involves people getting paid to post Twitter updates (tweets) that endorse specific products to their (supposed) friends.
The consolation is that as advertisers warm up to the web, the ads of the future might be for stuff you could actually see yourself buying.
The irony is that as more people climb aboard, to tell the world their life stories in a photo gallery or in 140 characters or less, the romance and democracy begins to fade.
With the burden of content, the true cost of this gaggle of free services is becoming more apparent.
If our cherished social media is to survive, it will do so at the cost of our patience and our privacy.
Social networking users are already tolerating a considerable amount of targeted advertising for foolish products aimed at specific age groups, genders and locations. Because I'm 23, I am offered free Ugg boots. (Yes, there's a catch.)
Change your relationship status to single and within hours the online dating service ads appear. Is this an invasion of privacy? Not quite, you put the info out there yourself, remember. But it still feels a little creepy and underhanded.
At least on Facebook, you can usually discern the ads from the activity of your friends. The latest social networking cash grab involves people getting paid to post Twitter updates (tweets) that endorse specific products to their (supposed) friends.
The consolation is that as advertisers warm up to the web, the ads of the future might be for stuff you could actually see yourself buying.
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